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Sunsweet Growers Names Dane L. Lance President

(October 1, 2012) - YUBA CITY, CA - Sunsweet Growers Inc., the nation's leading marketer of prunes, specialty dried fruit products and fruit juices, announced today that Dane Lance, the company's Chief Operating Officer, has been appointed the company's new President effective October 1, 2012.

Arthur Driscoll II, President and Chief Executive Officer since 2004, will continue as CEO, focusing on key industry issues, partnerships and strategic alliances, while Dane Lance, Chief Operating Officer since March 2011, will assume responsibilities of President and oversee day to day financial, operational, IT, administrative and sales and marketing matters.

"Dane took on Vice President of Global Sales and Marketing duties in 2004," said Arthur Driscoll II. "Since that time Sunsweet revenue has grown 35% while household penetration of prunes has improved by 40%. Dane doubled advertising communication during that period and drove the launch of innovative new retail products that now represent 30% of company revenue in North America."

"In March 2011, Dane was promoted to Chief Operating Officer," continues Driscoll. "Since then, he has successfully undertaken the challenging task of bridging strong sales and marketing teams with experienced production and operations staff, combining their resources to efficiently produce and deliver the highest quality products."

"From the very beginning of his employment in 1989 with Sunsweet as Vice President of International Marketing, Dane has shown tremendous drive, insight and passion in positioning Sunsweet for growth as the leader in the dried fruit category," said Gary Thiara, Chairman of Sunsweet Growers Inc.

Prior to joining Sunsweet, Dane spent three years with the Clorox Company in marketing management positions. He received his Bachelor of Science and Master of Business Administration degrees from the University of California at Berkeley, in the fields of operations research and marketing.

Sunsweet Growers Inc., established in 1917, has more than 90 years of experience and heritage in producing the highest quality dried fruits. The California-based cooperative of 300 grower/members is the worldwide leader in prunes and related products. Most recently, the product portfolio has been expanded to include a full line of dried fruit snacks and juices, all designed to fit today's need for healthy and convenient food choices.

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