Sunsweet Growers Names Brad Schuler Vice President Global Sales & Marketing
(October 1, 2012) - YUBA CITY, CALIF. - Sunsweet Growers Inc, the nation's leading marketer of prunes, specialty dried fruit products and fruit juices, announced the promotion of Brad Schuler to the expanded role of Vice President Global Sales & Marketing, adding marketing to his previous global sales responsibilities.
In his new role, Mr. Schuler will oversee Sunsweet marketing & sales efforts in all channels globally, including branded retail, private label, bulk, food service and industrial ingredients. "We see growth opportunities in every sector of the business", said President, Dane Lance. "Brad has been responsible for driving distribution and sales to unprecedented levels for several Sunsweet game changing products in North America, including PlumSmart, Sunsweet Ones individually wrapped prunes, and D'Noir premium prunes. We have no doubt he will have similar success integrating the marketing function into his responsibilities."
"Brad's promotion recognizes his significant role in recent game-changing marketing strategies and programs at Sunsweet and his ability to blend marketing vision with real-world sales execution," said CEO, Arthur Driscoll II. "I've had a front row seat to Brad's career for the last 18 years. He's ready to excel in this expanded new role."
Prior to joining Sunsweet, Mr. Schuler worked with Dole Food Company with CEO Driscoll in executive sales positions. He came to Sunsweet in 1999 as Director of Sales - Central Division. Mr. Schuler also brings experience from the retail grocery channel having worked for Phillips Foods.
Sunsweet Growers Inc, established in 1917, has more than 90 years of experience and heritage in producing the highest quality dried fruits. The California-based cooperative of 350 grower/members is the worldwide leader in prunes and related products. Most recently, the product portfolio has been expanded to include a full line of dried fruit snacks and juices: all designed to fit today's need for healthy and convenient food choices.