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Sunsweet Growers Names Dane L. Lance Chief Operating Officer

(March 17, 2011) - YUBA CITY, CA - Sunsweet Growers Inc, the nation's leading marketer of prunes, specialty dried fruit products and fruit juices, announced today that Dane Lance has assumed the expanded role of Chief Operating Officer.

In addition to his current responsibilities as Vice President Global Sales and Marketing including Supply Chain management, Lance will now oversee Sunsweet's Informational Technology department and the Cooperatives's Member Services and Sunsweet Dryer's division.

"Since the very beginning of his employment with Sunsweet as Vice President of International Marketing, Dane has shown tremendous drive, insight, and passion while positioning Sunsweet as the leader in the dried fruit category," said Arthur Driscoll II, President and CEO of Sunsweet Growers Inc. "Dane has been involved with every Sunsweet product introduction worldwide and we are very fortunate to have Dane as a member of our executive team. We look forward to his leadership of continued efforts to increase revenue through the introduction of new products, increased consumption of core items, and strategic acquisitions," added Driscoll.

In 2004, Lance was promoted to Vice President of Global Sales & Marketing. Since this time, Sunsweet has grown revenue 35%, more than doubled advertising communication that increased household penetration of prunes over 40%, and nearly doubled grower crop payments to Sunsweet members.

Prior to joining Sunsweet, Lance spent three years with the Clorox Company in marketing management positions. He received his MBA from the University of California at Berkeley.

Sunsweet Growers Inc, established in 1917, has more than 80 years of experience and heritage in producing the highest quality dried fruits. The California-based cooperative of 350 grower/members is the worldwide leader in prunes and related products. Most recently, the product portfolio has been expanded to include a full line of dried fruit snacks and juices: all designed to fit today's need for healthy and convenient food choices.

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