Thursday, May 21, 2009

PlumSmart Clinically Proven to Help Regulate Digestion

PLUMSMART PLUM JUICE CLINICALLY PROVEN TO HELP
REGULATE DIGESTION, NATURALLY
Sunsweet’s PlumSmart Proven As Effective As the Leading Fiber Supplement

For people suffering from an irregular digestive tract who need trusted relief, there is now a clinically proven, natural solution that tastes better than chalky fiber supplements. Today, millions are discovering that Sunsweet PlumSmart helps maintain a regular digestive tract. A recent study* published in The Internet Journal of Nutrition and Wellness (volume 7, number 2) showed that PlumSmart helps regulate digestion, and that participants preferred the taste of the crisp, all-natural juice. PlumSmart 100% juice was found to be just as effective at providing relief from irregularity as the leading fiber supplement.

“Digestive health issues are a common issue with both women and men, affecting nearly a quarter of adults,” said Carolyn O’Neil, MS, RD and member of Sunsweet’s Nutrition Advisory Council. “PlumSmart offers a more appealing and gentler alternative to fiber supplements and other digestive health remedies.”

During the six-week study, one eight-ounce glass of PlumSmart consumed daily for two weeks provided relief from digestive irregularity, and was found to be as effective as the leading fiber supplement. The study’s subjects blindly compared PlumSmart with the leading fiber supplement and an apple juice placebo. Of the female participants, 72 percent reported relief of irregularity when using PlumSmart, compared to 29 percent with the placebo and 50 percent with the fiber supplement. The study provided evidence to support the daily use of PlumSmart as a more appealing and an effective alternative to fiber supplements and other digestive health remedies.

For more information about digestive health, Sunsweet has partnered with Carolyn O’Neil, MS, RD to launch www.SmartDigestiveHealth.com, an online resource that educates men and women on the importance of incorporating fiber and other nutrients into their regular diet. The Web site features an overview of digestive disorders, a nutritional cheat sheet, health tips from Carolyn, and an interactive quiz.

PlumSmart is made from a special variety of fresh plums, and contains natural prebiotic fiber, which increases the beneficial cultures in the digestive tract. PlumSmart provides three grams of fiber per eight ounce serving and 120 percent RDA of vitamin C. A touch of ginger and chamomile have been added to further enhance its soothing benefits. Sunsweet also offers PlumSmart Light; one eight-ounce serving has only 60 calories and 11 grams of sugar, but retains the same fiber content and digestive health benefits of PlumSmart original.

PlumSmart and PlumSmart Light are available in 48-ounce bottles with an estimated retail price of $3.49. Sunsweet products, including PlumSmart Light and PlumSmart original are currently available in the shelf-stable juice sections at major retailers nationwide. For more information on PlumSmart juice, visit www.plumsmart.net, or for more information on digestive health, visit www.smartdigestivehealth.com

About Sunsweet Growers
Headquartered in Yuba City, Calif., Sunsweet Growers, Inc. is one of the world’s largest handlers of dried fruits including dried plums, apricots, cranberries and raisins. A grower-owned marketing cooperative, Sunsweet provides one-third of the world’s dried plums. The Sunsweet brand is widely recognized as representing products that promote a healthy lifestyle for today’s consumer.

Metamucil is a registered trademark of Procter & Gamble.

* L. H. Cheskin, A. H. Mitola, M. Ridoré, S. Kolge, K. Hwang & B. Clark : A Naturalistic, Controlled, Crossover Trial of Plum Juice versus Psyllium versus Control for Improving Bowel Function. The Internet Journal of Nutrition and Wellness. 2009 Volume 7 Number 2

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